Trojans:
Social networks have become a great vector for Trojans -- "click
here" and you get: Zeus -- a potent and popular banking Trojan that has
been given new life by social networks. There have been several recent high-profile
thefts blamed on Zeus, notably the Duanesburg Central School district in New
York State late in 2009.URL Zone -- is a similar banking Trojan, but even
smarter, it can calculate the value of the victim's accounts to help decide the
priority for the thief.
Data leaks:
Social networks are all about sharing. Unfortunately, many users share a bit
too much about the organization -- projects, products, financials,
organizational changes, scandals, or other sensitive information. Even spouses
sometimes over-share how much their significant other is working late on
top-secret project, and a few too many of the details associated with said
project. The resulting issues include the embarrassing, the damaging and the
legal.

Shortened links: People use URL shortening services (e.g., bit.ly and tinyurl) to fit long URLs into tight spaces. They also do a nice job of obfuscating the link so it isn't immediately apparent to victims that they're clicking on a malware install, not a CNN video. These shortened links are easy to use and ubiquitous. Many of the Twitter clients will automatically shorten any link. And folks are used to seeing them.





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